Collaborative Project with photo major
A style frame pitch for a Lee commercial where the idea was to fight against the norm and wear what you like instead of what is popular.
The secondary concept was used by implementing the dancing style of "flexing" which is generally received poorly by the general public to symbolize that it is about being in your own element and doing what pleases you instead of everyone else.
Photography // Taka Mark Kasuya
Instructor // Ming Tai
Produced at Art Center College of Design
