LAAG Branding Logo Design, Wallet App UI/UX Design

Art Direct // Design // Animation By James Lee

Done at The Right Kind Advertising Services

CLIENT: LAAG Labs

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Brand Background

LAAG Labs is a crypto wallet/defi ecycosystem that aims to use financial decentralization to achieve cultural centralization. The ultimate goal is to implement a Pan-African currency that will allow for cross-border support and unification (think of the Euro). The opportunity lies in the fact that African currencies are subject to extremely high inflation rates that prove crypto to be more stable than their own currencies.

The company is Asian-owned, with multiple generational roots in the African continent. The financial ecosystem includes to earn (Play 2 Earn gaming guild system) and to spend (offline infrastructure such as malls, golf courses, hotels, telecom, supermarkets, etc...).

Think of them like a crypto bank for Africa. The strategic focus is on the access that this wallet can bring. It’s like having a credit card that gives you perks for spending at select institution.

Brand visual identity

OPEN TO AFRICA

In terms of visual identity, the design concept should fall around openness/access and African heritage. If we were to develop the concept, we would look into minimalistic interpretations of African animals, prints, and keys.

Keywords: openness, access, technology

COLOR SCHEME

African sunset or desert terrain